The eM Group plans and places millions of dollars in paid media each year. As a result our media clout and experience allows us to plan and negotiate the most advantageous rates for our clients across the media vendor spectrum. We use accepted and credible media evaluation planning and buying software to provide quantitative proof of media efficiency to support our plans and buys. We have decades of media efficacy evaluation experience that leads to significant savings for our clients in terms of direct purchase savings as well as recommendations on media use restraint. A key strength of the agency is its ability to effectively integrate a consistent media flow plan, based on established marketing objectives, budget and desired results.
